Posts Tagged ‘Whiteflash Wedding Bands’

Introducing the Whiteflash Lotus Engagement Ring

Tuesday, April 27th, 2010

Leave it to our friends over at Whiteflash.com to design an engagement ring that can make us dudes say “that’s pretty slick.”

The brand new Lotus Ring, designed by Whiteflash founder Debi Wexler and artist Leon Merge, was created to symbolize purity of heart and mind, long life, honor and good fortune. It features Whiteflash ACA Diamonds and is inspired by the Lotus flower (that is never touched by darkness). This may not make sense to you guys, but trust us, she’ll dig it. To sweeten the deal even further, Whiteflash is running a special for GroomsAdvice readers: purchase the Lotus Ring and matching wedding band and receive a free pair of diamond earnings.

Check it out:

Bottom line: if you and your fiance-to-be are shopping for engagement rings, add The Lotus to your list of options to consider..

check out the press release here

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Diamond Engagement Ring Design Trends

Wednesday, August 12th, 2009

Guest Blogger Profile: Whiteflash.com

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From the grace of halo to the sophistication of micro pave, design trends in diamond engagement rings and wedding band settings are changing, reflecting today’s busy lifestyles. Ergonomic designs reign supreme in today’s market, no longer does pure panache determine the design that leads to ‘I Do.’

“Some brides prefer an ergonomic design that can comfortably be worn day in and day out,” says Debi Wexler, President of Whiteflash.com. “Others look for added style in an intricate or trendy setting; which, unfortunately, can be limiting when it comes everyday wear,” adds Wexler. Whiteflash.com is an e-jewelry boutique specializing in Hearts & Arrows diamonds and custom-designed engagement rings.

Here’s a peek at the up-and-coming trends in engagement rings according to the boutique’s jewelry designers:

Whiteflash Legato Sleek Line Setting

Whiteflash Legato Sleek Line Setting

Myth: solitaires stand tall

Not true of today’s diamond solitaire settings, says Wexler. “Solitaire settings are traditionally upswept, raising the diamond to make a very bold statement,” he adds. “However, people are also choosing settings where the center diamond sits down low, creating a look that is extremely elegant and also ergonomic.” With the diamond down in the setting, brides-to-be are able to wear the engagement ring in everyday work and play situations long after they say their “I Do’s.

Whiteflash Halo Diamond Ring

Whiteflash Halo Diamond Ring

Halos make a comeback

The likely reason for that comeback, according to Wexler, is that the halo-style diamond engagement ring makes the center diamond appear larger than it really is. “And the appearance of a high carat weight in the center stone is extremely important for many who are headed to the altar,” says Wexler. Whiteflash.com has introduced several halo designs to its line of diamond engagement rings in the past year, including one with beaded diamonds along the shank as well as around the center stone, Increased sales prove the design’s resurgence and staying power.

Whiteflash Engagement Ring Champagne Setting

Whiteflash Engagement Ring Champagne Setting

A toast to the ‘Champagne’ setting

One design stunning even to the most fashion-savvy is the diamond ‘Champagne’ setting. “Those who desire this setting know exactly what they’re looking for…and that’s something unique,” says Wexler. “The Champagne style of setting has an unmistakable following.” The designers at Whiteflash.com deserve a toast of the bubbly for their interpretation of the Champagne-style bubble design in their U-prong Champagne engagement ring…among others.

Wexler says the company’s Champagne fashions have produced a great deal of spin-off custom-design work, much of which incorporates exclusive Whiteflash ACA melee diamonds. “The design of the Champagne diamond setting intermixes several components…it’s these combined features that really draw[s] people to it,” he says.

“Often people ask us to replicate one aspect or another of the Champagne design into a custom project, and of course we don’t hesitate to do so.” According to Wexler, the U-Prong, domed shank and accent diamonds are examples of features that can be applied to any custom piece. “Our Whiteflash ACA melee diamonds have been adopted into thousands of projects, and are a stunning complement to any setting style,” comments Wexler.

Whiteflash 'Legato' with Micro Pave Setting

Whiteflash 'Legato' with Micro Pave Setting

Delicate pave and micro-pave designs

The old debate: Delicate versus complex, which is better? According to the designers at Whiteflash.com, this season the style leans more heavily towards delicacy rather than complexity.

The diamond pave setting is widely admired for its refinement. To give the setting its simplistic, yet exquisite appearance, beads of metal are raised to create secure channels where the diamonds sit securely in the ring. According to the craftsmen at Whiteflash.com, the raised metal of the band (or ring) is used to create the tiny prongs that hold the petite diamonds in place.

Whiteflash U-Prong Eternity Band

Whiteflash U-Prong Eternity Band

Center stage: Eternity bands

The pave and micro pave diamond engagement rings come into play when customers are looking at smaller diamond settings like the eternity band. According to Wexler there has been a recent push for smaller diamonds in settings. “In some cases even solitaire engagement rings are being replaced with semi, and even full diamond eternity bands,” he says. The trend is likely a response to the aforementioned movement towards dainty-looking styles and those that offer daily wear. Eternity bands traditionally are set with diamonds anywhere from one to three points (carats).

Brides trade up

The ‘trading-up’ trend will never fade into obscurity. “We’ve found that it makes a difference in the design process if the bride-to-be is involved up front,” says Wexler. “If the groom chooses to go it alone, he typically gravitates toward a simple design with a smaller-than-desired diamond. And what happens next? The bride-to-be upgrades the size of her diamonds, even adding side stones, and looks for a setting more suited to their tastes.”

‘Trading up’ need not always be done up front. Many couples consider upgrades for important milestones like anniversaries, birthdays and holidays. “While her diamond engagement ring was [current] as a newlywed, many years later she might change or modify her setting to reflect transition in her own life or to keep up with current jewelry trends,” says Wexler. “Even if she keeps the setting forever, there is a chance that down the road she may require a larger diamond. We have many repeat customers who upgrade their diamonds with us,” she finishes.

Whiteflash.com anticipates change as a constant and has made it simple for customers to upgrade with a unique guarantee: Every certified diamond sold at Whiteflash.com comes with a lifetime trade-up option. The company will accept the return of any original purchase and extend full credit in the amount of the original purchase price. The credit can be used to purchase a different diamond.

“Marriage is a lifetime commitment,” Wexler says. “When you choose Whiteflash.com, we’ll be there for a lifetime with you.”

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