Posts Tagged ‘Beer’

Hoppily Ever After: Craft Your Own Custom Wedding Brew at the Four Points by Sheraton LAX

Tuesday, September 10th, 2013

bride-groom-beer-tanks

Beer lovers, rejoice! Thought to be the oldest fermented beverage, beer’s ancient beginnings have grown into a modern mainstay that’s more popular than ever. Whether you have a favorite brand or microbrew, like to brew your own beer at home, or simply love the taste of beer, the Four Points by Sheraton Los Angeles International Airport has created a unique wedding package for beer-loving couples.

With the hotel’s new Hoppily Ever After offer, the Four Points by Sheraton LAX has partnered with California-based craft microbrewery Enegren Brewing Company to enable couples to develop a signature wedding beer recipe, complete with a hands-on brewing experience.

We recently chatted with the Phil Baxter, the hotel’s general manager, to get the low-down on the new program.

How did you come up with this custom wedding day beer offer?
Beer has become the new wine. I went to a beer camp and became friends with a lot of brewers. I talked to them about what kinds of beer we wanted to brew at the hotel and it was a really fun process. I knew that brewers, whether home or commercial brewers, love to brew a custom beer for their weddings and it seemed like the right thing to do. We’re the first hotel to offer this package, and there’s no reason we couldn’t extend it to other Four Points by Sheraton locations . This is really about providing a customized experience for our clients.

How did you choose your brewing partner for the program?
Los Angeles is full of small breweries, but capacity and volume was an issue. We talked to Enegren Brewing Company and fortunately, they had a two-barrel pilot system for test batches that was perfect for this idea.

groom-brewing-beer-four-points-sheraton-lax

Beer: it’s what a groom should be focused on.

What does the package offer couples?
Available to couples who book a wedding reception at Four Points by Sheraton Los Angeles International Airport, couples will receive 30 gallons (or about 150 glasses) of specially-brewed beer to be served on their wedding day at the hotel, a complimentary, newly-renovated guest room, round-trip transportation to the brewery for five people, a consultation with Enegren’s brewers to determine the flavor and style of beer, a tasting session, hands-on brewing instruction for two and personalized jumpsuits for the couple to wear during the brewing process. The other guests can watch the couple brew their beer from a large window. Couples can also name their beer, which could be really fun.

Do couples need any prior brewing experience?
No; Enegren’s expert brewers will consult with and instruct the clients to decide on a flavor based on their personal preferences and make suggestions about what tastes good. The brewing staff will explain everything to the clients and answer any questions. Clients can also sit down with our hotel bar’s director of brewer relations to review and sample styles and flavors at our on-property Brewster’s-a Beererie.

What does the Hoppily Ever After package cost?
This package is available year-round from $1,500 to $2,000 for up to 30 gallons of wedding day beer. The program must be booked three to four months in advance to ensure the brewing process is complete by the reception date. Wedding receptions at the hotel begin at $65 per person; alcohol additional.

For more information, contact Fred Groth, Director of Brews & I Dos at 310-649-7007.

four-points-sheraton-lax-wedding

Four Points Sheraton at LAX

What ingredients would your wedding day brew contain? Let us know in the comments section below.

Drunk Groomsmen Love Tall Boys

Saturday, September 5th, 2009

Words of wisdom for any future groomsman..

Groomsmen just wanna have fun..

Groomsmen just wanna have fun..

thanks to @bridetide for passing this treasure along

Coors Light Groom’s Cake

Thursday, June 11th, 2009

We all may not be fans of The Silver Bullet, but noone can argue that this isn’t an incredible groom’s cake. It makes us want to do some venting..

Find local groom's cakes in The Man Registry's groom wedding directory.

Find local groom’s cakes in The Man Registry’s groom wedding directory.

Matilda By Goose Island: They Don’t Call it Bridal for Nothing

Wednesday, April 1st, 2009
Grooms, meet Matilda

Grooms, meet Matilda

So, you and your lovely lady are talking liquor…what to serve, what to toast, what to stock. You’re thinking keg, she’s thinking Cristal. But here’s a little known fact—the word bridal actually comes from “bride ale” or “wedding feast”!

Enter Matilda from the makers of Goose Island. It’s the perfect accompaniment to fine food and festive occasions. And it’s meant to be served in a wine glass! As Brewmaster Greg  explains, “It’s wild in character with a slightly fruity aroma..unique as it is satisfying.” Just like you, my friend!


OneWed.com – Savvy local wedding planning
In addition to serving as OneWed’s VP of Marketing, Jennifer Napier is a guest contributor to the GroomsAdvice blog offering a little local flavor for the grooms. You can connect with Jennifer on Google+ and Twitter.

Related Posts with Thumbnails