Rock Her World: The Rules of Engagement Ring Shopping
Wednesday, August 11th, 2010By Guest Blogger Whiteflash.com
There are some things in life a man should never compromise; his values, his scotch, his leading lady and the diamond he will present to her when he proposes. While we would be happy to talk to you about fine scotches, this piece isn’t about booze-it ‘s about bling- so pour yourself a glass, sit back and read up because we’ve done the research and are going to show you how to buy a diamond that will rock her world.
MAKE A BUDGET
These tough economic times have left many men worried they simply can’t afford to get engaged but contrary to popular belief, you don’t have to sell a piece of your liver or hawk Great Edna’s china to impress your bride-to-be. “Setting a budget is an essential first step as is being informed. For example, many men do not know that buying just under the carat weight will save them money,” says Bob Hoskins, Master Gemologist for Whiteflash.com
SAVE THE SAPPHIRES
Women have been dreaming about diamond engagement rings since the Archduke Maximilian of Austria presented Mary of Burgundy a diamond ring while proposing marriage in 1477. As the centuries have passed, trends have come and gone but the now-classic diamond remains the gold standard in engagement rings. The bottom line: Save the sapphires, rubies and emeralds for the many birthdays and anniversaries you’ll be celebrating together.
STAY A CUT ABOVE THE REST
Most of us are aware of the four-C scale: Cut, which refers to how well the diamond is shaped and not the style, (i.e. cushion cut), color, clarity, which determines how many flaws are in the stone, and carat. While the other C’s get the most press (and are the easiest for most consumers to understand) Hoskins says that paying up for a perfectly clear stone is less important than finding one that is shaped well. “A lot of buyers focus on size and carat weight but it’s important to remember that the cut of the stone is the most important factor when purchasing a diamond since the cut is what determines its brilliance,” he says. What this means is that when a stone is cut with perfect precision (see Hearts & Arrows) it allows the maximum amount of light to enter and pass through it. This is what causes the sparkle your fiancée-and her girlfriends- love so much.
GET HER SOMETHING SHE WILL ACTUALLY WANT TO WEAR
Many men will try to convince themselves that a woman should like any ring given to her if she’s saying “yes” for the right reasons but the reality is that most of us aren’t that interested in wearing things that don’t vibe with our style. Think about that reindeer sweater your grandmother gave you. Do you want to wear that sweater every day for the rest of your life and show it off to friends just because you love your nana? We didn’t think so. So, how does one avoid making his fiancé force smiles as she shows off a ring she hopes to “lose”? Find out what her preferences are before you go shopping advises Hoskins. “Wander into a jewelry store together and pay attention to her reaction to different stones. Does she toward classic or contemporary designs? Knowing the answer will make ring shopping a lot easier and more fun,” he says.
ENLIST THE TROOPS
Yes, fella’s, the rumors are true; most women have at least one friend or relative with whom they have shared the details of their ideal engagement ring, and she did this, in part, to ensure that when this day presented itself, you’d have some help. We know, that was very thoughtful of her. Just be careful about who you go blabbing your plans to. It’s hard to believe but some women can’t keep secrets.
Many modern couples are forgoing tradition for the chance to bond by building a ring together so if one of the reasons you love your girl is that she’s so hands-on, let her have a say in the ring she’ll be wearing. Propose with a stand-in ring, pour a couple of glasses of champagne and a spend some time designing a ring together using Whiteflash’s unique custom design option. “Some of our happiest female clients had a hand in designing their ‘dream ring’,” says Sheerah Koloroutis, a Whiteflash Creative Designer Specialist who notes that collaboration has replaced tradition in many aspects of wedding-planning, including the ring design. “Most couples discuss marriage possibilities and plans for the future ahead of time so it’s not uncommon for them to work together to create the symbol of their love as well,” she says.
RELAX
Diamonds may be a girl’s best friend but you’re the love of her life and though the ring might sparkle (and it will because you got one that was cut well), the reason she squeals is because she’s just been asked to spend the rest of her life with you.
About WhiteFlash
WhiteFlash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, founded WhiteFlash.com in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. WhiteFlash A Cut Above ® is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. Hailed as Lord of the Rings on Line, by Kiplinger’s Magazine, Whiteflash.com also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry.
For more information, log on to www.WhiteFlash.com or call 877.612.6770.












