By Guest Blogger: BrilliantEarth.com
It’s just one of those things. Society has decreed that the act of marriage be solemnized by the exchange of wedding rings. Not that this tradition is beyond critique. In fact, in honor of Earth Day, the next time you attend a wedding ceremony (not yours), you might even consider voicing an objection—not to the marriage, but to the rings.
Standing up and clearing your throat, you’d have at least two good points to make. First off, why must it be jewelry? Couldn’t something a tad more guy-friendly—or at least gender-neutral—be the object of exchange? And second, has anyone out there, anyone at all, stopped to consider the environmental consequences of this ring exchange?
Your first point would be self-evident. For a lot of guys, it’s difficult to get hyped up about jewelry. Your second point would require some elaboration. Something along the following lines would suffice: Rings are made of precious metals and gemstones, and mining for those materials can be devastating for the environment. Gold mining is a particularly dirty process, releasing toxic chemicals like mercury and cyanide into the environment and generating about 20 tons of mine waste for every gold ring. On top of this, in many countries around the world, mining for precious gemstones and metals is fueling civil conflicts and leading to all sorts of human rights abuses, from worker exploitation to child labor.
Happy Earth Day from BrilliantEarth.com & The Man Registry
Should you manage to complete your rant without first being dragged out of the room, congratulations. But we think that both you, and the unfortunate groom, could avoid this unpleasant scenario by first checking out Brilliant Earth—the leading provider of ethical origin jewelry. We use only recycled gold and platinum in our wedding rings, thereby avoiding the need for dirty mining. In addition, our diamonds and gemstones are all conflict-free and originate from sources adhering to the highest labor and environmental standards. We are certain that our wide selection of eco-friendly jewelry will address the concerns of even the most environmentally-ardent wedding ring critics.
But what about that other objection to wedding rings: guy-friendliness? At Brilliant Earth, we are careful to be guy-friendly, as well as eco-friendly. We’ve helped many a marriage-bound lad to select a wedding band that suits his preferences and needs. We find that guys can get pumped about wedding bands, just as girls often get ecstatic about their wedding rings. In our experience, we’ve learned that the issue is not so much the band itself, but that jewelry tends to be described in terms that appeal mostly to ladies.
We’ve therefore decided to describe our major wedding band styles in language that guys may appreciate more. The daunting task of selecting wedding bands doesn’t have to be just about choosing the perfect beveled edge or matte finish. Instead, why not choose a ring that brings to mind an expensive, high performance, luxury automobile? A basic rule of advertising is to associate your product with things your customers like. So, we’ve shamelessly taken the liberty of associating each of our ring styles with “equivalents” in the world of sports, booze, and cars. Let us know if you have any objections.
BrilliantEarth.com makes it easy for you guys by breaking ring styles down into manly categories below:
Standard Description: Unsurpassed quality and elegant design. For a classic look, try our Comfort Fit Wedding Ring, featuring a rounded inside edge for increased comfort. Another excellent option is our Beveled Edge Matte Wedding Ring with Grooves, featuring a soft matte finish balanced with two high-polished grooves and light-catching beveled edges.
Sports, booze, and automobiles: Guys appreciating our classic bands may also know how to appreciate the 1961 New York Yankees, featuring the famous home run race between Roger Maris and Mickey Mantle; a glass of scotch whiskey, single malt, no ice added; or a spin in a Ferrari 250, the legendary Ferrari convertible featured in Ferris Bueller’s Day Off – using veggie-oil diesel, of course.
Standard Description: Make your ring a constant reminder of your shared commitment to the environment. For instance, our Equinox Ring with Beveled Edges is an intriguing band featuring the smooth lines of a wave balanced with two high polished grooves and light-catching beveled edges. Or, take a look at our River Ring, a distinctive band that comes with a hammered, matte-finish center; two high polished grooves; and light-catching beveled edges.
Sports, booze, and automobiles: Fans of these rings may also be fans of Michael Phelps, winner of eight gold medals at the 2008 Olympics in Beijing; pinot noir, the light, silky red wine featuring flavors of berries and spices; and the Toyota Prius, the most successful hybrid vehicle on the road, averaging 50 miles per gallon.
Standard Description: Progressive styles, perfect for the forward-thinking couple. For a modern look, try our Beveled Edge Matte Wedding Ring. A handsome band with contemporary detail, this distinctive ring features a soft matte finish balanced with two polished beveled edges. Or, try our Flat Matte Comfort Fit Wedding Ring, featuring a matte, brushed finish and a stylish, modern look.
Sports, booze, and automobiles: Guys drawn to our modern bands may also have a soft spot for the Chicago Bulls of 1995-1996, led to 72 wins by Michael Jordan, the man who modernized and defined the present era of NBA basketball; any alcoholic beverage with Red Bull, the high-powered energy drink; and the Chevrolet Volt, the promising electric vehicle on which GM is staking its future.
Standard Description: Vintage look, reminiscent of a romantic era. An outstanding antique-style option is our Wide Antique Scroll Ring, a handsome, antique-style ring featuring a high-polish center balanced by two rows of engraved scrolls on either side. Another good choice is our Milgrain Wedding Ring, which features fine milgrain detailing along the edges for a refined finish.
Sports, booze, and automobiles: Fondness for our antique-style bands goes hand-in-hand with fondness for the Chicago Cubs of 1908, the last Cubs team to win the World Series; a pint of Guinness, the dark Irish beer with a tradition dating back to the 1700s; and the Mini Cooper, the popular small car with an old-fashioned, boxy, British design.
Standard Description: For those who believe that glamour need not come at great human or environmental cost. A superb option is our Brushed Diamond Ring with Polished Edges. This stylish, modern band features a brushed center set with six evenly-spaced round diamonds.
Sports, booze, and automobiles: Those opting for a glamorous band may also be enthusiastic about the New England Patriots, winners of three Super Bowls in the past decade and headed up by quarterback Tom Brady, married to supermodel Gisele Bundchen; vodka martinis, shaken not stirred, James-Bond style; and the Tesla Roadster, the all-electric luxury convertible able to accelerate from 0 to 60 in just 4 seconds, silently.