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Engagement Ring for the Groom? Don’t Believe the Sales Pitch

We're all for changing wedding traditions. Just not this one.

We’re all for changing wedding traditions…just not this one.

With the economy in the dumps, companies in every industry are inventing ways to squeeze every penny they can out of their customers. The jewelry business is no different. It seems the latest popular sales pitch is trying to convince guys that the new fad is dudes wearing diamond engagement rings. Word to the wise: don’t fall for this guys!

Now, this isn’t a “promise ring” we’re talking about. Promise rings are a traditional way to state your intentions to marry before the engagement. You’ll often see these worn by high schoolers who are in love (or think they are) and are too young to be officially engaged. The rings in question in this blog are actual diamond engagement rings for men. Give me a break.

About two years ago when I was personally going through the ring-buying process, my fiance and I walked into a jewelry store (that will remain un-named) to check out some of the various ring styles and learn about the 4 c’s. The fast-talking salesman immediately took us for amateurs and proceeded to go on his rant about how men’s engagement rings were the new hot trend in weddings and yada yada yada. Luckily, we had done our homework and were aware of this deceptive tactic before we ever walked in the store. One of the key things to remember is that jewelry salespeople prey on young couples that are obviously shopping for engagement rings. The younger you look, the more ideal of a target you are. For my wife and I, we probably looked like we had just stepped out of middle school band practice…(laugh it up, when I’m 60, I’ll look 40).

For you future grooms out there that may be heading to the jewelry store soon – remember to always haveĀ  a plan and never let a slick salesperson control the situation. There’s nothing wrong with saying “I’m just looking.”


Gift idea of the day: Personalized Football Bar Sign Just in time for the Super Bowl!

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3 Responses to “Engagement Ring for the Groom? Don’t Believe the Sales Pitch”

  1. GG Says:

    I just purchased my Bride’s engagement ring recently. I too was “fresh meat” for the diamond vendors. And we’re not done yet — a small stone just popped loose from the ring so now we need to go back to the vendor to get it fixed. Engagement rings should have a lemon law :)

  2. Ashley Says:

    I’m sure a lot of guys will appreciate you writing this post. However, I doubt many in the struggling jewelry business will be happy about it.

    I have never seen a guy wearing an engagement ring, but if I do I’m sure I’ll remember this post and try not to laugh at the poor guy who fell for the sales pitch.

  3. RichS1 Says:

    Alright, I’ll level with you here and understand that this might not be of interest to a portion of men out there. BUT, I am one of those men that you speak of giving into this “trend.” Clearly, I’m going to defend myself here because I think you’re blowing things out of proportion. Are you picturing a band with some rock on it that matches your fiances? When I got mine, I got a pretty basic band, but it was a bit gaudier than the band I planned on wearing long term. I think what compelled me to get it was wanting to get a set of rings for both myself and my wife to wear pre and post wedding. Not going to lie, I was proud to wear a somewhat “loud” engagement band prior to the wedding – but more so, I wanted a keepsake that I didn’t necessarily have to wear afterwards, but that I knew matched up with my wife’s and was of really good quality. I don’t have many sentamental valuables, so maybe that was a catalyst for me. Wanting to join in with my wife to getting some really nice rings. We ended up with platinum, which I can tell you now is an incredible material. It also looks striking on both men and women (I’m not a huge fan of yellow-ish metals). Maybe I’ve convinced you here, maybe not.. but it’s at least worth looking into a bit more before you scrutinize.

    I did most of my engagement ring research online, and probably the two most informative and useful sites that I came across are: and

    To each their own!

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