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The Million Dollar Ring: Does Engagement Ring Cost Matter?

J Lo’s 6.1 carat pink diamond engagement ring from Ben Affleck was worth $1.2 million dollars. It made headlines, but didn’t make her his wife. Soon thereafter, she weds Marc Anthony whom doesn’t even give her a ring. Apparently, “Love Don’t Cost a Thing.” A year later, he does get her a 14.5 carat, brilliant cut diamond ring on a platinum band, valued at more than $5 million dollars. So, I guess love does cost a little… bit… more.

Pink ring?? Good call Ben.

Pink diamond? Good call Ben. How’d that work out for ya?

Don’t fret though fellas…even if you can’t drop down that million or two on a ring, here are a few tips on how to shop for the perfect engagement ring.

Set a budget
According to, the average amount spent on an engagement ring is $4,322. So, throw that “three-month’s-salary-common-rule-of-thumb” out the window! Accept your limitations. Let quality and value be the basis for your decision making, not the dollar amount.

Consider the four C’s: clarity, color, carat, and cut.
The 4 C’s are either a man’s best or worst friend. The best value in clarity is a diamond with no inclusions, other minerals stuck inside the stone visible to the naked eye. A colorless or near colorless diamond also adds value to your ring, unless of course you’re going for another gemstone (like a sapphire) or a colored diamond. The third “C” is for carat weight. Although a larger stone is nice, bigger doesn’t necessarily make it better. An inclusion-free, colorless, large carat stone loses its brilliance and sparkle depending on the cut. There are several cuts to choose from: princess, emerald, round, and pear to name a few. Every woman will have their preference.

Know your diamonds.

Know your diamonds (or at least your cubic zirconia)

Once you’ve chosen a rock, you’ll have to do a bit of research.
Study the current jewelry style she wears; classic, fancy, antique, modern? Does she prefer white or yellow gold or maybe platinum? She may need a cathedral or contour setting (which means the diamond is set into the band) if she’s more active with her hands. A raised setting, works well for women that don’t have to worry about snagging their clothing, etc. Ask her friends if she’s pointed out anything specific and make them promise not to spill the beans!

Or, you can also simply ask her. Today, many couples are looking for rings together, which is an enjoyable and error proof route for you! In any case, stay within your budget, use the four C’s, consider her personal style, and you will have a fabulous ring to propose with!

Let me just say, that with the candlelight low, a bottle of bubbly, gazing into each other’s eyes, as you get down on one knee – she’ll probably say “Yes” before you bring out that little box. And whether it’s a 1 carat or a 14.5-carat ring, I guarantee, she’ll wear it like it’s worth a million bucks.

We’re thrilled to have Gretchen Viles as a guest contributor on GroomsAdvice. Gretchen is editor & social media editor for WindWishes makes beautiful, affordable paper banners that are a groundbreaking new category in the paper products industry aimed at the keepsake and favors markets.


Random cool/interesting thing we found on the internet: You guys like bacon? Let us introduce the bacon weave to you. We’re not quite sure if we should be running to the store to grab the supplies or going in for a heart exam just for having looked at it. One thing’s for sure – this must be the best drunk food known to man!

The Man Registry’s groomsmen gift of the day: If your wedding party is playing golf on or around your wedding day or bachelor party day, why not present your boys with a groomsman gift they can put to use immediately. The personalized golf towel and key ring tool set can be engraved with up to three initials per item at no extra charge. Hey, at least let them look good while you’re takin’ them to school.

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3 Responses to “The Million Dollar Ring: Does Engagement Ring Cost Matter?”

  1. Emee Pumarega Says:

    Diamonds are wonderful, but many couples today are insisting that their diamond come from an ethical source.

    It should also be mentioned that there are many, many other precious gem and metal choices besides diamonds for an engagement ring! While ring-giving to seal a betrothal is an ancient tradition, the custom of giving a diamond ring for engagement has actually only been around since the 1930s.

  2. Rick Says:

    Glad that I found this. Better late than never!

  3. Rick Says:

    Keep in mind that palladium is out there as well. Palladium is a better choice over white gold if you are looking for a naturally white metal, and platinum is not an option.

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